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Ray White launches financial planning arm

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Real estate firm Ray White Group has announced plans for an “imminent launch” of a financial planning arm called Wealth Market.

The property agent will introduce the brand within its Loan Market division, a mortgage broker with a 20-year history.

Loan Market chairman Sam White said the offshoot, which still requires approval from the Australian Securities and Investments Commission, would look well beyond property when offering financial advice.

“We will offer risk advice, superannuation information, debt protection and basically give people more options,” he told The Australian Financial Review.

“We’ve had the option of acquiring financial advice companies but we wanted to start up ourselves, we’ll adopt the standard advisory requirements and all brokers will be accredited and fully qualified.”

The move follows a similar push into financial planning by mortgage broker Mortgage Choice a couple of years ago.

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Real estate firm makes entrance into competitive financial advice sector.

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